淘宝,荷塘月色论坛,驭宝网络,老关直通车,淘名声,叫我xh,狼窝,睿立,商学院,卖家论坛,淘宝视频课程,微商教程,京东教程,vip教程

网商人论坛 发表于 2015-9-22 00:46:21

直通车养词之:上10分容易,维持10分难

[网商人论坛] 下面我们具体说说怎么才能把词养肥养好。直通车里面最最要的是词,一个词好坏最明显的标准是质量分。因为这个会涉及到人民币的花费。   
                    想必大家都玩过愤怒的小鸟,里面有三种墙体。冰块 木头 石头
冰块最容易破,起床是木头 最难的是大词。
我们开车子的不就是这些词混合吗?长尾词,二级词,大词类目词。
下面我们具体说说怎么才能把词养肥养好。
直通车里面最最要的是词,一个词好坏最明显的标准是质量分。因为这个会涉及到人民币的花费。
提升质量分是最重要的工作。他涵盖了车子大部分要做的工作。
下面细说怎么把词养好。我拿一个现在大家都搞的秋款来做个例子。
比如毛呢大衣。

从数据上来看,毛呢女现在暗暗上升,虽然比去年同期减少了一般,但是他的季节快到了,淘宝卖家开始积极准备了。


今年的颜色趋势还会延续去年的 棕色,粉色,橙色。这个是一卖点,我们要推广的方向之一。下面说的也是推广几个卖点为核心,去打市场,打造爆款。
我们根据各地的市场和阿里巴巴的进货,热卖来分析,选好了自己要推广的款式。
这个第一步要做的 发布好你要做的宝贝
发布的类目,

宝贝标题一定应该搞一个权重高的,这个对你开车词的分数基础分很关键。标题怎么写,这个是SEO范畴,但是可以根据数据魔方和数据解析来选择飙升的词。
发布时,除了带星号的,其他也要都填写。能填写的都添写。
下面说说车子怎么养词。
开始添加这个计划,用一个词,来延伸其他词。
比如这个毛呢外套
开始的时候我们选词,基本先避开大词热词。选择比较优质的长尾词。
夏天养秋天的词,最好是养10个词左右,好控制。
毛呢外套这个词为核心词,选择10个包含毛呢外套的词。

词选好之后,把现在的城市选好,这个很重要。


有些城市,展现排名在前10,同时点击率也在前十。这些省份的点击量肯定不会低。可以重点关注一下。

大环境来看,今年淘宝依然力挺手机端。所以投放设置上加大一些力度。

词的出价可以查考这个出价,这个出价展现多,宝贝数量少。当然随着词的权重上升,出价低会会获得更多的展现和更低的ppc。


无线端出价,一般是135%,据数据统计,这个是最稳定的。有的人出价200%,不过开几天分数会落下,因为无线的表现太高,pc的几乎没有什么点击。这个也是属于淘宝直通车波动范围。

这个季节推广这个宝贝,时间不要通投,选择时段比较好的。还可以细分一些,根据数据魔方。
日限额根据自己的经济实力来。这个不做说明。
宝贝的创意图片,尽量用4张,可以测试出那个比较好。淘宝会轮流展示来测试。
一个好的图片,可以把车子救活。就是点击率高的图。
大家可以打动脑筋,想想那些是创意性比较强的,表达简单易懂的。
一种手段是,拍照要有生活背景的,宝贝突出,款式穿着得体。
第二种手段,没有那么专业的拍照团队,就搞ps,宝贝的细节,卖点,文案,标注清晰。吸引眼球。
第三种手段,借用时下比较流行的,影响力比较广的事件,图片来为自己做,去模仿。
这些图做好之后,点击率持续上升,分数很容易上10分。
还有一些卖家并不看重10分,而是看重词是否满血。

满血的词分数才是王道,满血一般是说明无线端的分数也是10分。
满血和不满血的对比


同样是10分,同一天的效果。
在养分的同时,也要重视宝贝的基础销量,一般是销量30好评10个,可以开车。不同的宝贝不同,这个是大概的范围。
现在车子分数上去之后,怎么维护是个比较难的问题。很多人知道到怎么上10分,但是极少的人知道怎么维护。
简单的说说上分的几个常用的办法。
1词出价排名到首页,选择城市2-3个比较热门的。让他快速点击完。

2用谷歌浏览器,自己点击。


3用创意图提升点击率,
4找人刷点击,

5直接刷直通车关键词的单。


6高分词带动低分词。


7。。。。。。
但是,还是奉劝能不刷就不刷。
当然,还有其他的办法,大家可以研究研究。各种平台各种手段,看谁掌握的透彻。
淘宝某方面的进步是因为各种手段逼迫他进步。这个一个激进的说法。不过总的来说,淘宝还是进步很多很多,营造一个健康完善的生态环境,才是长久之道。
大家可以根据自己的车子实际情况来用不同的办法操作,有的车子基础很好,添加的分数就比较高,出价很低就有好的排名,点击量也大。这样的就不要瞎折腾了。好好的维持,多添加一些长尾词,选选下拉框里最近新出现的词。做做内功,就很好了。不要玩火烧身。
【本文系作者“梵高”授权电商人论坛发表,本号发布皆为原创案例,转载请注明作者及出处。】

fag1knm5 发表于 2015-9-22 21:00:00

顶!干货不错

zbynt7cv 发表于 2015-9-22 21:14:23

顶!干货不错

n5py4q 发表于 2015-10-15 03:48:55

顶!干货不错

025de5z 发表于 2015-10-17 09:20:58

楼住是群里的谁呢

发表于 2020-9-6 03:32:25

Nalbuphine zhi.yoxr.wsrlt.com.wru.rh middle, inotropes canadian pharmacy retino a cream 0,025 on line pharmacy on line pharmacy priligy 30 mg levitra doxycycline buy tadalafil zithromax iv amoxicillin 500 mg to buy cialis mexico priligy dapoxetine usa cialis cost of zofran tablets generic cialis canada pharmacy cheap cialis retin a coupon classes, <a href="http://mccarthyhs.com/retino-a-cream-0025/">retino a cream 0,025.com lowest price</a> <a href="http://aquaticaonbayshore.com/pharmacy/">on line pharmacy</a> <a href="http://bibletopicindex.com/drugs/dapoxetine/">priligy online</a> <a href="http://bibletopicindex.com/drugs/buy-levitra-online/">generic levitra 20mg</a> <a href="http://urbanafterdark.com/doxycycline/">doxycycline monohydrate 100mg</a> <a href="http://ma-roots.org/generic-cialis/">generic cialis</a> <a href="http://wyovacationrental.com/zithromax-iv/">azithromycin online without prescription</a> <a href="http://aquaticaonbayshore.com/amoxicillin/">amoxicillin 500 mg to buy</a> <a href="http://bibletopicindex.com/drugs/buy-cialis-online/">cialis commercial</a> <a href="http://solartechnicians.net/priligy/">generic priligy tablets</a> <a href="http://happytrailsforever.com/tadalafil-20mg/">cialis</a> <a href="http://simplysuzyphotography.com/zofran/">cheap zofran</a> zofran online <a href="http://ma-roots.org/pharmacy/">canadian pharmacy</a> <a href="http://a1sewcraft.com/cialis-generic/">cialis</a> <a href="http://metropolitanbaptistchurch.org/retin-a/">retin a no prescription</a> postsynaptic adopts siphoned http://mccarthyhs.com/retino-a-cream-0025/ retino a cream 0,025 low price retino a cream 0,025 http://aquaticaonbayshore.com/pharmacy/ canadian online pharmacy http://bibletopicindex.com/drugs/dapoxetine/ buy dapoxetine http://bibletopicindex.com/drugs/buy-levitra-online/ levitra.com http://urbanafterdark.com/doxycycline/ doxycycline http://ma-roots.org/generic-cialis/ cheapest cialis 20mg http://wyovacationrental.com/zithromax-iv/ zithromax iv http://aquaticaonbayshore.com/amoxicillin/ amoxicillin amoxicillin http://bibletopicindex.com/drugs/buy-cialis-online/ cialis.com lowest price http://solartechnicians.net/priligy/ dapoxetine in canada http://happytrailsforever.com/tadalafil-20mg/ tadalafil 20mg http://simplysuzyphotography.com/zofran/ zofran uk http://ma-roots.org/pharmacy/ canadian pharmacy online no script http://a1sewcraft.com/cialis-generic/ cialis 20 mg price http://metropolitanbaptistchurch.org/retin-a/ tretinoin cream retin a laryngotracheobronchitis, obstetricians.

发表于 2020-9-6 11:27:17

What xtd.daws.wsrlt.com.lsl.nz reproductive tiredness, visitor's cytotec order amoxicillin price of amoxicillin 500 mg cheap generic viagra how many viagra prescriptions per year amoxicillin 500 mg to buy amoxicillin viagra oder cialis imitrex price of reosto commercial cialis kamagra energy gell buying cialis online levitra levitra cilostazol online cheap cialis pills far-fetched <a href="http://michiganvacantproperty.org/cytotec/">buy misoprostol online</a> <a href="http://msleyda.com/amoxicillin-on-line/">lowest price generic amoxil</a> <a href="http://metropolitanbaptistchurch.org/generic-viagra/">viagra</a> discount viagra the usa <a href="http://simplysuzyphotography.com/cheap-kamagra/">viagra_tropfen</a> <a href="http://aquaticaonbayshore.com/amoxicillin/">amoxicillin</a> <a href="http://allgeekguide.com/drugs/viagra-generic/">viagra generic</a> <a href="http://oliveogrill.com/drugs/imitrex/">generic imitrex canada pharmacy</a> <a href="http://ezhandui.com/reosto-for-sale/">online reosto</a> <a href="http://nicaragua-magazine.com/item/commercial-cialis/">commercial cialis</a> <a href="http://allgeekguide.com/drugs/kamagra-uk/">viagra generique</a> buy kamagra online <a href="http://glenwoodwine.com/drugs/generic-cialis/">buying cialis online</a> <a href="http://kelipaan.com/levitra-coupon/">levitra coupon</a> <a href="http://msleyda.com/levitra/">generic levitra online</a> prices for levitra 20 mg <a href="http://desktopindia.com/cilostazol/">cheap cilostazol</a> <a href="http://willowreels.com/cialis-5mg/">cialis originale</a> convention http://michiganvacantproperty.org/cytotec/ cytotec no prescription http://msleyda.com/amoxicillin-on-line/ amoxicillin buy http://metropolitanbaptistchurch.org/generic-viagra/ prix du viagra 100 en pharmacie http://simplysuzyphotography.com/cheap-kamagra/ buy kamagra online http://aquaticaonbayshore.com/amoxicillin/ amoxicillin 875 mg http://allgeekguide.com/drugs/viagra-generic/ viagra for sale http://oliveogrill.com/drugs/imitrex/ imitrex shots http://ezhandui.com/reosto-for-sale/ reosto generic http://nicaragua-magazine.com/item/commercial-cialis/ commercial cialis http://allgeekguide.com/drugs/kamagra-uk/ buy kamagra http://glenwoodwine.com/drugs/generic-cialis/ generic cialis canada http://kelipaan.com/levitra-coupon/ levitra coupon http://msleyda.com/levitra/ levitra buy online http://desktopindia.com/cilostazol/ cilostazol pills http://willowreels.com/cialis-5mg/ cialis buy cialis online pressure, trials.

发表于 2020-10-12 01:41:19

When hip.wlhf.wsrlt.com.dwo.ud plexopathy, levitra qu es prednisone dose pack prednisone without an rx compare cialis cost india levitra sales online international order of prednisone pharmacy viagra valtrex cialis and flomax cheapest secure delivery viagra uk cialis viagra 75mg en pharmacie viagra discount imitrex pharmacy on line lowest viagra price image, cycloplegia <a href="http://blaneinpetersburgil.com/pill/pharmacy-rx-one-20-mg-levitra/">levitra qu es</a> <a href="http://mannycartoon.com/buy-prednisone/">prednisone</a> <a href="http://thehealingheartcenter.org/compare-cialis-cost/">compare cialis cost</a> <a href="http://chainsawfinder.com/find-levitra-in-germany/">find levitra in germany</a> <a href="http://losangelesathleticassociation.org/pill/generic-prednisone-overnight/">prednisone</a> <a href="http://fitnesscabbage.com/overseas-pharmacy/">mexico pharmacy</a> <a href="http://blaneinpetersburgil.com/pill/viagra-in-singapore/">viagra in singapore</a> <a href="http://jacksfarmradio.com/valtrex/">valtrex no prescription</a> <a href="http://timoc.org/product/cialis-in-china/">cialis canada</a> <a href="http://losangelesathleticassociation.org/pill/viagra-in-canada-price/">how to buy viagra from canada</a> <a href="http://scarletnight.org/cialis-aus-europa/">cialis</a> <a href="http://nutrabeautynutrition.com/pill/viagra/">viagra</a> <a href="http://oliveogrill.com/drugs/imitrex/">cheap imitrex online</a> <a href="http://albfoundation.org/pharmacy-online/">canadian online pharmacy</a> <a href="http://scarletnight.org/lowest-viagra-price/">viagra paypal bestellen</a> urinary linea nitrogen http://blaneinpetersburgil.com/pill/pharmacy-rx-one-20-mg-levitra/ c100 levitra http://mannycartoon.com/buy-prednisone/ prednisone http://thehealingheartcenter.org/compare-cialis-cost/ how long does cialis professional last http://chainsawfinder.com/find-levitra-in-germany/ buy levitra online canada fast shipping http://losangelesathleticassociation.org/pill/generic-prednisone-overnight/ prednisone generic canada http://fitnesscabbage.com/overseas-pharmacy/ overseas pharmacy http://blaneinpetersburgil.com/pill/viagra-in-singapore/ discount viagra in canada http://jacksfarmradio.com/valtrex/ valtrex for sale http://timoc.org/product/cialis-in-china/ boyfriend taking cialis http://losangelesathleticassociation.org/pill/viagra-in-canada-price/ viagra in canada price http://scarletnight.org/cialis-aus-europa/ cialis aus europa http://nutrabeautynutrition.com/pill/viagra/ viagra 75mg en pharmacie http://oliveogrill.com/drugs/imitrex/ migranes imitrex http://albfoundation.org/pharmacy-online/ pharmacy http://scarletnight.org/lowest-viagra-price/ viagra favourable, dehydrated.

发表于 2020-10-13 02:16:04

Refractive cln.qusy.wsrlt.com.bii.un respected buy unwanted 72 no prescription venda de viagra buy propranolol cialis overnight viagra delivery prothiaden for sale retin a in cz retin a in cz viagra professional online canada cialis tadalafil 20 mg tablets viagra to buy viagra levitra in canada online walmart viagra 100mg price viagra online uk viagra for sale fast deliveri online pharmacy no prescription nappies; it characterizing <a href="http://frankfortamerican.com/unwanted-72/">purchase unwanted 72</a> <a href="http://vowsbridalandformals.com/kamagra/">secure viagra</a> <a href="http://kullutourism.com/propranolol/">propranolol for anxiety dose</a> <a href="http://temeculapowdercoating.com/pill/cialis-online-san-marino/">cialis online no script</a> <a href="http://dallasneurological.com/best-way-buy-viagra/">viagra generics</a> <a href="http://techonepost.com/prothiaden/">prothiaden</a> <a href="http://nutrabeautynutrition.com/pill/retin-a-in-cz/">retin a</a> <a href="http://minimallyinvasivesurgerymis.com/where-can-i-buy-viagra-professional/">viagra professional</a> <a href="http://embarrassingsolutions.com/best-price-cialis-20mg-usa/">best price cialis 20mg usa</a> order cialis with paypal <a href="http://veteranparenting.org/pill/viagra-pills-online/">best price 100 mg viagra generic</a> <a href="http://coolbreezeonlineradio.com/pill/best-price-on-viagra-online/">best price on viagra online</a> <a href="http://coolbreezeonlineradio.com/pill/levitra/">generic levitra pills sale</a> <a href="http://vowsbridalandformals.com/100-mg-viagra-lowest-price/">walmart viagra 100mg price</a> <a href="http://veteranparenting.org/pill/viagra/">cheap viagra with no prescription needed</a> <a href="http://iowansforsafeaccess.org/pharmacy/">pharmacy</a> assesses post-transplantation: http://frankfortamerican.com/unwanted-72/ unwanted 72 http://vowsbridalandformals.com/kamagra/ kamagra tablets http://kullutourism.com/propranolol/ propranolol dosage for anxiety http://temeculapowdercoating.com/pill/cialis-online-san-marino/ cialis http://dallasneurological.com/best-way-buy-viagra/ viagra http://techonepost.com/prothiaden/ prothiaden for sale http://nutrabeautynutrition.com/pill/retin-a-in-cz/ how to buy retin a http://minimallyinvasivesurgerymis.com/where-can-i-buy-viagra-professional/ viagra professional online master card http://embarrassingsolutions.com/best-price-cialis-20mg-usa/ cialis tadalafil 20 mg tablets http://veteranparenting.org/pill/viagra-pills-online/ viagra to buy http://coolbreezeonlineradio.com/pill/best-price-on-viagra-online/ viagra http://coolbreezeonlineradio.com/pill/levitra/ levitra http://vowsbridalandformals.com/100-mg-viagra-lowest-price/ viagra buy http://veteranparenting.org/pill/viagra/ viagra berlin http://iowansforsafeaccess.org/pharmacy/ generic cialis canada pharmacy cardiomegaly blows genetic.

发表于 2020-11-18 21:17:59

Ulceration ccw.dvcb.wsrlt.com.rhu.tv carpus individualized epilepticus, india drugs generic oxetin 20 discount glucophage buy glucophage lowest price on generic cialis tadalafil arimidex retin a cream transdermal propecia generic retino-a cream 0,025 cialis light pack-30 glycomet generico in italia generic neurobion forte lowest price erectafil price tadalista on line canada cialis message board cialis medicament gallstones; <a href="http://travelhockeyplanner.com/product/oxetin/">oxetin purchase uk</a> <a href="http://themusicianschoice.net/glucophage/">glucophage lowest price</a> <a href="http://oliveogrill.com/tadalafil/">order cialis</a> <a href="http://bayridersgroup.com/tadalafil-20-mg/">generic cialis lowest price</a> <a href="http://wow-70.com/product/arimidex/">arimidex</a> <a href="http://travelhockeyplanner.com/product/retin-a-cream/">retin a cream in gel</a> cheap retin a cream price <a href="http://frozenstar.net/propecia/">propecia photo results</a> <a href="http://disasterlesskerala.org/retino-a-cream-0,05-cream/">retino-a cream 0,025 without a prescription</a> <a href="http://impactdriverexpert.com/cialis-pack/">cialis pack for sale</a> <a href="http://travelhockeyplanner.com/product/glycomet/">glycomet</a> <a href="http://eatingaftergastricbypass.net/neurobion-forte/">neurobion forte</a> <a href="http://gccroboticschallenge.com/product/erectafil/">erectafil without a doctor</a> <a href="http://vajled.com/product/tadalista/">tadalista</a> <a href="http://ralstoncommunity.org/item/cialis-drug/">cialis drug</a> <a href="http://nwdieselandauto.com/cialis-medicament/">cialis</a> clozapine hemiparesis histamine, http://travelhockeyplanner.com/product/oxetin/ generic oxetin uk http://themusicianschoice.net/glucophage/ glucophage online http://oliveogrill.com/tadalafil/ cialis http://bayridersgroup.com/tadalafil-20-mg/ generic cialis at walmart http://wow-70.com/product/arimidex/ buy cheap arimidex 1mg http://travelhockeyplanner.com/product/retin-a-cream/ who selling retin a cream at a discount http://frozenstar.net/propecia/ enlarged prostate finasteride http://disasterlesskerala.org/retino-a-cream-0,05-cream/ retino-a cream 0,05 cream http://impactdriverexpert.com/cialis-pack/ viagra cialis levitra pack http://travelhockeyplanner.com/product/glycomet/ glycomet 500 mg rezeptfrei kaufen http://eatingaftergastricbypass.net/neurobion-forte/ walmart neurobion forte price http://gccroboticschallenge.com/product/erectafil/ erectafil 20 mg lowest price no perscription http://vajled.com/product/tadalista/ rezeptfrei tadalista kaufen http://ralstoncommunity.org/item/cialis-drug/ cialis message board http://nwdieselandauto.com/cialis-medicament/ cialis transducer flaps fissures, perforation.
页: [1] 2 3 4
查看完整版本: 直通车养词之:上10分容易,维持10分难