直通车流量提升(飙升词寻找)技巧
[网商人论坛] 飙升词很多方面是淘宝的推荐引流的,还有一些方面在天气情况,例如雨伞,或者一些热点新闻等等,还有明星同款等等一些原因引起的!本人是一名直通车手,接触的账户类型也会比较多,经验也会更好一点,所以,一些解答不能说是绝对的,但是肯定也会给大家带来帮助,每周四晚八点。
今天,主要对于流量,飙升词的寻找这一块的解答。
飙升词,这里为新手解释一下,就是一个词在平时流量很低,但是在一段时间内突然提升例如,连衣裙这个词。
通过指数可以看出,在短短的一两天内,指数从600w提升到4000w,提升了大概六七倍,这么高的提升,如果我们在之前,觉得这个词流量不是很高(这里是假设,可以使其他词,这个词流量一直很高),不添加他,但是,突然一天内,流量增加,持续几天流量都比较高。这时,如果添加了这个词,点击量也会比平时高。
这里解释一下指数,也有朋友问到:例如N是流量,m是变量,指数=n的m次方,m可以=1。
以上是飙升词的介绍,流量飙升的词,我们在这段时间内,即使出价很低,获得的流量也是非常高的。所以,ppc很低,流量却很高,很多就是这里来的。飙升词很多方面是淘宝的推荐引流的,还有一些方面在天气情况,例如雨伞,或者一些热点新闻等等,还有明星同款等等一些原因引起的!
那么,我们如何才能找到这些词呢?有两种方法,第一种是工具:
那么工具有那些呢?
这里举个最简单的工具,就是淘宝官方的。
我们打开淘宝:
图一
图二
图三
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以上就是官方飙升词的一些实时报表,飙升词,对于我们来说,就是要实时,对于一些20wtop这些报表无法查看的。
对于飙升词的工具有很多,这里不做广告,可以搜搜飙升词,有很多一些服务商的工具可以使用。
这里这些只是想解释,我们可以通过一些工具来找飙升词,找流量的突破口。
而以上并不是我这里要说的重点,因为很多时候,一些词也需要符合我们直通车的一些情况才可以的,这关系到直通车内部的算法,然而,算法我并不知道,不过即使知道算法,也没什么用,因为,你知道算法了,也找不到符合你的词在哪。所以重点在于找到符合自己的词。
第二种方法;
这种方法是直通车内部寻找。
为什么要说这个方法,可能很多人都知道,但是我只要说破,你就会焕然大悟。
要寻找符合自身直通车的关键词,肯定是在内部寻找。
方法说起来也很简单,这里也码下字,不然字数太少也不好看。
我们不知道那些词是符合我们直通车的,那么我们可以所有的关键词都加到我们的计划中,注意,这里不是广撒网,接着往下说。
那计划能添加多少个词呢?添加这么多词有什么用呢?
先说计划可以添加多少个词。
我们一个宝贝可以添加到多个计划中,一个主要计划,那么剩下七个计划或者三个计划,那么就可以为某个宝贝添加1400个词,以及600个词,尽量不要重复,重复也没问题。
那么添加这么多词有什么用,通过什么操作才能达到我们的目的“寻找飙升词”呢?
问题来了,我们如果添加那么多次,肯定会有比较多费用,流量也会比较杂,非常不好。那么我们需要将关键词调低,可以调到一个计划可能只有十几个流量,服饰类的可以调到一块一下,甚至一两毛,其实放着也没事,不不影响主要计划。
对没错,我们这样就可以找飙升词了。即使我们将出价调到非常低,飙升词的流量非常大,即使是几毛钱,也能有比较好的点击。我们可以通过查看次日,或者当天的报表,找出流量异常的关键词词,这里的异常也是流量比较多的词。
以上操作,也就是成功的找出飙升词了。这种方法可以试试,本人自己试过的,无效退款。当然,这个方法是给那些需要飙升词的,不需要不用浪费时间去试。
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