电商运营思路问诊答疑(二)
[网商人论坛] 有病?得治!关注微信公众号网商人论坛(ixwslt)并回复【朕有话说】+您的电商困惑,各路专家来“会诊”。hello,大家好
由于目前微信提问的小伙伴越来越多,网商人论坛决定开放“思路门诊”,旨在解决大家的电商困惑,网商人论坛也会邀请一些业内电商朋友帮助大家解答。
关注微信公众号网商人论坛(ixwslt)回复【朕有话说】+您的电商困惑,各路专家来“会诊”。每周我们会选取大家的问题进行一个汇总。
下面是前些天几位小伙伴问的几个问题,供大家参考(回答内容仅供交流学习),不足之处,欢迎探讨。
1、 天猫质检被扣分怎么办?
在天猫规则里面,因为商品质量导致的扣分属于情节比较严重的违规,如若商品没有质量问题可以根据第三方的质检报告进行申诉或联系天猫客服详细说明此事进行协商解决,提供产品资质证明,质检一般不会扣分,一般活动前先质检才报活动的,数据都是官方认可的。如若商品确实存在问题,只能等待年底清零。
2、 售假删除扣分,关键词怎么筛选?
直接删除连接,重新做连接的,关键字选词渠道:直通车后台选词、搜索下拉框、数据魔方、淘宝论坛TOP20万、量子恒道、第三方软件(超级快车、直通车魔镜等)。
品牌关键词不能选择其它产品的品牌名,只能使用自己商品注册过的品牌名字,若没有可不填写。如:李宁的产品不可使用安踏作为品牌关键词;其它描述性的关键词应该要实事求是,不得使用夸大产品的质量或者效果等等的关键词。如皮革类的鞋不能说是纯牛皮;特殊类目不能使用和医药疾病治疗相关的关键词,如一天可治疗鼻炎,快速治疗口腔溃疡等。
3、 店铺被隐形降权,怎么办?
淘宝官方无隐形降权一说,可以参考自然搜索排行中无法找到,又没有信件和通知提示,就属于隐性降权。
已经被隐形降权的商品正常销售一段时间就会恢复正常;恢复需要时间是没法确定的。淘宝系统每天凌晨3点更新的。如果是小度降权是因为交易变化引起的,只要等下一天更新就会没事的,而且小度降权也是很经常的事情,不必太在意也可以,如果在大幅度降权,8以上,那么可以停止这个宝贝的交易量几天,看会降低没,如果没降,就慢慢的提升着宝贝的交易量即可。
4、 爆款前期销量低如何提高流量?
流量分免费流量、付费流量、自主访问。淘宝站外。店铺前期免费流量要做好内功,关键词优化(类目大词,竞争激烈,可以选些精准的小词做测试),上下架时间调整(可以从数据中分析出类目的成交的高峰期时间段),增加点击回馈(客户进来后,最好有收藏、加购物车等动作,可以做活动引导),DSR控制好,分析最优成交价格区间(不要超出20%以上) 付费流量:直通车,钻展,淘宝客等加大推广力度。前期的店铺是需要付费流量的支撑的。拉新的话建议选择品效合一的钻展。
5、 同款怎么消除?
淘宝的找同款功能,是根据主图照片的exif信息,及图片轮廓识别,进行搜索的。
目前最有效的办法是可主图从新拍照,辅助其他的综合信息修改,一般3天后没有发现同款
6、 店铺流量下滑,一落千丈...
天猫淘宝今年普遍反应下滑,主要两个因素:
1、 流量本身在被其他平台分解。
2、 天猫淘宝今年重点扶持优质商家,所以会把更多流量导向他们,建议考虑其他的通路,如微店、社群等。
7、 新品上架不刷单如何做起来?
(1)关键词优化
(2) 利用淘宝上下架时间展示
(3)新品有橱窗推荐
(4)搜索页面优化
(5)卡位战术
8、 为什么一个关键词怎么筛选都没有我的商品?
(1)定标题的时候要选定自己要做的产品。
(2) 确定产品时要选定自己产品的关键词。
(3)产品关键词筛选的方法
数据魔方淘词选择法
下拉框选择法
类目选择法
属性选择法
(4) 先选词再组标题,这样就可以找到自己的关键词。
好了,今天就到这里了,欢迎关注下期思路问诊,我们与您不见不散。
如果您也有电商方面的困惑,关注微信公众号网商人论坛(ixwslt)回复【朕有话说】+您的困惑,各路专家来“会诊”。
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